Research into Target Audience

     After conducting research, I have identified my primary target audience as white British females aged between 17-23, in the C1-2 socio-economic background.

     Due to the British locations based in Norwich and ethnicity of the characters featured in my production, the primary audience would be British as these aspects would appeal to them as they could further relate to the characters and setting. This could also be because the artist that the music video is promoting also falls into this category, so may be more likely to appeal to this group. 

        The primary audience would be females aged 17-23 years old as the production is centred around a teenage/young adult character, thus the audience would be able to identify with the character as they are of a similar age and therefore would be more invested in the music video. This is also because statistically more females are diagnosed with a mental illness than men -although this could be due to women being more likely to seek help and thus receive a diagnosis, not that they are more likely to have a mental illness- and thus a female audience may be able to identify with the character further, and thus the video be more likely to appeal to a female audience. Furthermore, the video was inspired by as well as follows conventions of Drama, Suspense and Horror films, of which -according to research by the UK Film Council- appeal more to a female audience below the age of 35, of which my primary target audience would fall into.